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Produced an authentic, social-first video introducing a new DIY product, combining product education with engaging storytelling.
View on Instagram →MELBOURNE · BRAND & MARKETING MANAGER
Shriya
Varghese
Senior Marketing Manager — Brand Building, Campaign Strategy & Digital Marketing
Strategy that reads like a story. Numbers that prove it worked.
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7+ years across brand building, integrated campaigns, CRM and analytics — with a film-production spine.
About
A marketer raised on film sets.
Hi, there! So nice of you to drop by. I'm Shriya and I'm a brand and campaign marketer with 7+ years' experience building brands, launching products and delivering integrated campaigns across global markets.
My background spans in-house marketing, agency environments and creative production, giving me a unique ability to connect customer insights, strategy and execution. Before moving into marketing, I worked behind the camera creating content — an experience that shaped how I approach storytelling, creative direction and building campaigns that genuinely connect with audiences.
Most recently, I led global marketing for Light My Bricks, a LEGO® lighting brand across Australia, New Zealand, the US, Canada, the UK and Europe, delivering product launches, brand campaigns, paid advertising and customer-led marketing initiatives.
I specialise in turning customer understanding into clear brand stories and campaigns that drive engagement, strengthen brands and deliver commercial outcomes.
- 7+ yrs
- Brand & Campaign Marketing Experience
- Global Markets
- AU/NZ, US, UK, EU & Canada Campaign Delivery
- End to end
- Strategy → Brief → Creative → Launch → Optimisation
- Brand Builder
- Customer Insights + Creative Storytelling + Growth
Experience
The reel, in order.
Skills & Tools
Left brain. Right brain. Same person.
Core skills
- Integrated Campaign Management
- B2B & B2C Campaigns
- Go-to-Market Strategy
- Lead Generation
- CRM Marketing
- Content Strategy & Copywriting
- Digital Marketing
- Campaign Reporting & Optimisation
- Stakeholder Management
- Sales Enablement
- Project Management
- Marketing Automation
Tools
Selected Work
Creative Strategy & Production
A mix of work I shot and edited myself, and campaign content I briefed, scripted and directed with creative teams.
CRM & Lifecycle
Email that earns the open.
A selection of live email campaigns — I wrote the copy, briefed the design and signed off the final build before send. Tap any send to read it in full.
In their words
Shriya is an incredibly multi-talented marketing professional with strengths across technical execution, brand building, customer insight and copy development. She brings strong creative thinking, curiosity, and consistently takes ownership to deliver across projects.
What sets Shriya apart is her drive and extensive knowledge in marketing. She consistently demonstrates a keen ability to seek and leverage insights from audience behavior, which is crucial in today's data-driven marketing landscape. Shriya's proficiency in Google Marketing, Meta Ads, and social media marketing is outstanding. Her strategic approach and technical skills in these areas significantly contributed to our marketing success.
Off the clock
Still telling stories — just without a deadline.
Painting and digital illustration, and a slightly unreasonable amount of film and TV. It's the same muscle I use at work: composition, colour, and knowing where the story turns.
Let's talk
Interested in
working together?
I’m open to opportunities across brand marketing, campaign management and growth-focused roles where I can combine strategy, creativity and execution to build brands customers connect with.
- Based in
- Melbourne, Australia — open to on-site, hybrid & remote roles
- Looking for
- Senior Marketing Manager / Brand & Campaign leadership
- shriya.varghese@gmail.com
Brand · Campaigns · Digital · CRM
© 2026 Shriya Varghese